John and Liz run a top-notch bicycle shop which I've been frequenting for more than a decade. They provide expert service and advice, with an emphasis on something which the "big money, quick sale" shops do not always pay close attention to --- rider comfort and SAFETY. Over the years I've had a number of bikes serviced by John, many of them old with very particular and arcane needs and requiring special "old school" knowledge and parts. Lots of other shops wouldn't go near these "special needs" machines, but intrepid John doesn't shy away and always manages to get these "oldies but goodies" humming. And Liz is a gem, so warm and friendly. And now their new location is a fab stop for a cup of coffee, as well. Overall, a GREAT place for everything bicycle!
Love this store! John and Liz helped me pick out a wonderful bike that I ride to and from work almost every day. Highly recommend them!
John is the friendliest business man I've ever encountered. He helped me install a new tune today, something I'm embarrassed to have never done. But he showed me how and made sure I understood the process before I left. Very kind, great shop, and delicious coffee as well :)
As a coffee lover I am also happy that I can buy some of the best coffee in town and don’t have to drive to Madison or Milwaukee to do so.
John and Liz are running an exceptional bicycle store providing extraordinary service. Being an expert mechanic John has been able to service my bikes at a level which is very rare to find. He rebuilt my beloved vintage Pinarello bike which turned out to be even better than I bought it when I was a student 30 years ago. John was also able to fix the “pretzel” of my mountain bike when I crashed into a tree; I was certain that I had to buy a new wheel as the damage seemed beyond repair. John took it on and was able to fix the wheel – I was deeply impressed with his work! Being an engineer myself and having worked on bikes in the past, John’s talent is extraordinary and rare.
I always enjoy going to their bicycle store – John and Liz are such warm and friendly people. When I was looking for commuter bikes for my college kids, John advised me on the best choices and my kids have been happily riding the bikes to classes; very much appreciated! What I like most is that I always get a straight forward and honest opinion from John and Liz – true expert advice at all times.
Knowledge beyond compare. I have enjoyed working with John and Liz for over ten years. Their advice in buying three bikes for my grandson and two bikes for myself have given us endless fun and confidence.
Overall, a “great” place for everything regarding bicycles and gear as well as great coffee.
Bicyclewise And Sports Fitness is a US Bicycle Store based in Whitewater, Wisconsin. Bicyclewise And Sports Fitness is located at 1155 W Main St, Whitewater, WI 53190, USA.
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